I’m a seasoned and passionate marketing professional with nearly 20 years of diverse experience, including six years of working with Marketo (four as a Marketo Certified Expert). To understand my perspective, you can check out my resume which highlights what I have done, but it may be more important to know who I am and how I work.
My background as a graphic designer is the foundation of my philosophy as a marketer. At its very heart, graphic design is about taking a complex idea and distilling it into something visually interesting and easily understood. A graphic designer must be a problem solver and a storyteller. This is what defines me as a marketer.
Marketing is always about problem-solving. The challenge for any business is to find the right audience and to share the right message at the right time in order to find customers for its goods or services. The challenge lies in using your resources (budget, talent, technology) in the most effective way possible to solve this basic problem.
Storytelling is about connecting with your audience. Today’s world is inundated with messages. How do you stand out? People will pay attention to the stories that make them feel understood.