Lessons Learned from Salesforce and Marketo Implementations
Implementing Salesforce and Marketo is no small feat. In most cases, companies wisely employ the help of a consultant for some or all of the migration. Even with an experienced consultant leading the project, there are still many aspects that your internal team will be handling. More importantly, the Marketo implementation is just the beginning. You will be the one working with the system day-in and day-out once the consultant’s engagement is complete. How do you make sure that you are setting up Marketo for long term success?
This quick guide covers lessons I learned after going through two Salesforce-Marketo implementations at two different companies.
Spoiler alert: Success depends a lot on data management and long-term thinking.
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