Maximize your team’s impact through better use of your technology and processes
You're being asked to do more with the same resources - or less. Sound familar?
I help mid-market marketing operations teams turn their existing tech stack into a revenue-driving machine. No recommendations for expensive new platforms you don't need. No strategies that require doubling your headcount. Just practical solutions that get measurable results with what you have right now.
I'm Carey Picklesimer, and I've spent over twenty years in marketing operations—first building teams in-house, then helping companies like yours solve complex problems without adding complexity.
Technology is only a piece of the puzzle. To truly be successful, you need to be wise with your investments in people and processes as well. After all, a tool is only productive in the hands of a person who understands how it functions. This is as true of something as simple as a hammer as it is for today’s complex tools such as Adobe Engage (Marketo), Hubspot, Salesforce, and all the adjacent platforms that integrate with them.
MOps Strategy and Guidance
We all fall victim to the misguided focus on technical solutions to our challenges. However, in my experience, the solution almost always begins by going back to basics and using your best resources—your teams’ brain power. I can help with the conversations and action items you need to move in the direction of your goals, as well as personalized training plans and documentation.
My goal is to make your instance Adobe Engage (Marketo) as streamlined and scalable as possible to help your team get the most out of your investment. This can take the form of building out program templates, creating global lead source and lead capture campaigns, as well as developing excellent data management and training practices.
Hubspot provides many out-of the-box features which make it easy to hit the ground running. I can help you create or improve your marketing automation strategy to take full advantage of all that Hubspot has to offer. Hubspot also offers native attribution reports that can be customized to meet your needs.
Many people implement Bizible and never take advantage of its full capabilities. By taking the time to audit your system, I can help your company develop a roadmap to get Bizible set up or back on track. We’ll work together to help you get the data you need to make better marketing decisions to drive more revenue.
Carey is one of the sharpest minds in marketing operations. She blends technical rigor, communication skills, and the ability to drive change in complex environments. You'll never get status quo thinking from Carey - she challenges assumptions and is deeply committed to delivering excellence.
Justin Norris 360 Degree Learning
Similar to Carey herself, her team was both data-driven and creative. In her time at AssetWorks, Carey led her team to deliver superior results time and time again, with a 300%+ return on marketing investment contributing to the organization successfully achieving organic growth goals year-over-year. If given the chance, trust me when I say, you wouldn’t want to miss out on the opportunity to have Carey be a part of your organization.
Lauren Galietti AssetWorks
Carey is amazing! She fill some much needed gap within my global marketing operations team, by bringing expertise and driving alignment conversations. I am so impressed by her organization and ability to breakdown complex ideas into consumable, actionable pieces. I've been trying to bring her into every organization I've gone to since!
Elicia Chen Zuora
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