Evolve your marketing efforts.

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It’s a pretty exciting—and challenging—time to be a marketer, isn’t it? The explosive growth of technology has given us so many more channels and tools to share our companies’ messages and services. CRMs, such as Salesforce, give us instant access to customer data and activity, while marketing automation platforms, such as Marketo, allow us to deliver personalized messages at scale.
New technologies haven’t made it easier on the marketing department. In fact, it’s actually gotten harder. Marketers have to maintain traditional, trusted outlets such as trade shows and advertising, while rolling out digital content marketing, social media and marketing automation.
The pressures on smaller marketing teams may be even greater. How do you manage your workload and improve your technology when your team is juggling a variety of competing priorities?

Strategic Marketo and Bizible Consulting

Think beyond solving marketing problems to achieving business success though marketing.

Marketo Consulting

My goal is to make your instance Adobe Engage (Marketo) as streamlined and scalable as possible to help your team get the most out of your investment. This can take the form of building out program templates, creating global lead source and lead capture campaigns, and developing excellent data management and compliance practices.
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Bizible Implementation and Improvement

Many people implement Bizible and never take advantage of its full capabilities. By taking the time to audit your system, I can help your company develop a roadmap to get Bizible set up or back on track. We’ll work together to help you get the data you need to make better marketing decisions to drive more revenue.
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MOps Strategy and Guidance

With so many software platforms and tools on the market, it’s easy to be looking for a technical solution to your challenges. However, in my experience, the solution almost always begins by going back to basics and using your best resources—your teams’ brain power. I can help with the conversations and action items you need to move in the direction of your goals.
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Marketo Training

Your team evolves and grows as quickly as the software does. It’s easy to put training on the back burner while you focus on the fires in front of you. Whether you need a refresher or have new people that need training, I can help you with a personalized training program designed to help you with Marketo and Bizible, as well as how they interact with Salesforce.
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  • Carey’s strength as a marketer is only to be out done by her strength of character. She is one of the kindest, most thoughtful, most caring people I’ve ever met. Carey is, without a doubt, a person I’d want on my team in life but she’s also a person that would be an asset to any marketing team. I was fortunate enough to work with Carey for many years as she led the marketing team at AssetWorks’ Fleet Division. I watched Carey build her team from a team of one to a team of many. Her efforts as a leader established a team that was not only cohesive and supportive of each other but also extremely creative and hardworking.
    Similar to Carey herself, her team was both data-driven and creative. In her time at AssetWorks, Carey led her team to deliver superior results time and time again, with a 300%+ return on marketing investment contributing to the organization successfully achieving organic growth goals year-over-year. If given the chance, trust me when I say, you wouldn’t want to miss out on the opportunity to have Carey be a part of your organization.
    Lauren Galietti
    Volaris Group
  • Carey is talented in so many ways, from her incredible technical skills and consulting ability to her creative ideas and communication style. She's authentic, completely transparent with her team and clients, a fantastic teacher, and always recognizes the importance of talent development. Anyone is lucky to work with Carey, and I highly recommend her as a consultant, leader, and team member.
    Hilary Hearn | Director of Marketing
    Andar Software
  • To do this day, Carey is still one of the first people that comes to mind when I think of a career mentor. Over the course of the three years we worked together, Carey focused her time and effort into not only showing our team how to succeed in our field, but more importantly as future leaders. I constantly felt inspired by her blend of superior talents and equally empowering management style.
    As our unquestioned leader, Carey always took on challenges by establishing a team-first dynamic that cultivated skills and accelerated professional growth. She effectively promotes a rewarding team atmosphere that pushes everyone to want to contribute more and be a bigger part of the end results. On top of these exemplary professional qualities, Carey is genuine and considerate to everyone she works with. For all of these reasons, Carey will be an outstanding mentor to all current and future leaders who are looking to make a lasting impact on the careers of others.
    Rick Sysol | Director of Sales and Marketing Operations
    AssetWorks LLC

marketing resources and Articles

Check out the latest tips, tricks and marketing insights

Kicking the data addiction by doing and listening [Video]

We have so much access to data in all forms these days that it can be weird to do our jobs—or even just go for a run—without it. But is the data what is most important? In this installment of #runningthoughts I cover the 3 most important parts of marketing WITHOUT data. Once you drop the data dependence you can learn how to use the data wisely.
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Video Podcast: The Do's and Don'ts of Marketing Attribution

Let's dig in to how you can be successful at Marketing Attribution. This podcast episode covers my Do's and Don'ts of marketing report with some great tips on how to actually make attribution work.
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The State of Attribution Infographic

Ever wondered how your organization stacks up when it comes to Attribution? This infographic covers survey responses across a broad set of companies and industries.
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