Marketing thoughts and musings

Kicking the data addiction by doing and listening [Video]

We have so much access to data in all forms these days that it can be weird to do our jobs—or even just go for a run—without it. But is the data what is most important? In this installment of #runningthoughts I cover the 3 most important parts of marketing WITHOUT data. Once you drop the data dependence you can learn how to use the data wisely.

Some tough love for MOps

It’s time to drop the victim mindset in Marketing Operations and start taking control by respectfully saying no to requests that have last minute deadlines or are overly complex.

Video: Habits are what make the process of attribution worthwhile

If you want to love marketing attribution instead of constantly feeling frustrated, focus more on the process of attribution instead of the outcomes of the reports. The attribution habits you develop will make you far more successful than any specific tool or platform. This is true if you are using Marketo or Salesforce reports exported to Excel or a comprehensive tool such as Bizible or Calibremind.

Email is not free - Budget tips for the attention economy

5 tips to spend your audience’s attention wisely.

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