Marketing thoughts and musings

Why a B+ has to be Good Enough for Marketing Reports

As marketers, we’ve put ourselves in a bit of a pickle. For years we have talked about earning, and now keeping, ‘a seat seat at the table’ by being able to speak the local language—revenue. We’ve developed and adopted powerful software platforms to amplify our work and measure the efforts.

Video: If a Tree Grows and You Don't Measure It, Is it still tall?

The other day I went for a run and due to some weird glitch, the MapMyRun app didn’t record the first 2 miles I ran. Since I don’t run as nearly far or as fast as I would like, those “lost” miles felt like a big deal. I mean, if those miles don’t appear on my workout feed, do they still count? Of course, they count.

How Do You Learn Marketo to Get a Marketo Job?

Recently someone reached out to me asking for advice on how to learn Marketo. It’s similar to that age-old question that new grads face: How do you gain experience when all jobs require experience? Marketo adds a much different complication. Due to its robust, customized nature, it’s not a software most people can access without working for a company that uses it.

2 Minutes to Explain Marketing Technology

Sure you know what Marketing Technology is, but do you really know how it differs from marketing?

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