We have so much access to data in all forms these days that it can be weird to do our jobs—or even just go for a run—without it. But is the data what is most important? In this installment of #runningthoughts I cover the 3 most important parts of marketing WITHOUT data. Once you drop the data de...

It’s important to understand the difference between tracking online efforts and offline efforts. This short video explains how those two different options impact your attribution reporting....

It’s time to drop the victim mindset in Marketing Operations and start taking control by respectfully saying no to requests that have last minute deadlines or are overly complex....

Don’t take the definitions for granted. This short video will help you understand how each UTM term really works together....

Need a good analogy to help explain the difference between channels and offers for your marketing attribution reports?...

There is a right way to use My Tokens for links in order to ensure your clicks are tracked correctly....

Take 2 minutes to learn 3 free things you can do NOW if you are considering adding attribution software next year. These 3 things will also help you improve your marketing reporting in general....

Take a deep dive into marketing attribution and learn the most common mistakes and how to avoid them. Whether you are using Bizible, CalibreMind or another tool, this will help make the sense of the strategy and tactics. ...

This short video covers the report of a LinkedIn poll on marketing reporting, specifically focused on how you pull a report of Marketing-Source opportunities....

UTM parameters are an essential tool in tracking your marketing efforts. This short video explains how to create and capture UTM parameters in Marketo....