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How to track your offline activities
It’s important to understand the difference between tracking online efforts and offline efforts. This short video explains how those two different options impact your attribution reporting....
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Some tough love for MOps
It’s time to drop the victim mindset in Marketing Operations and start taking control by respectfully saying no to requests that have last minute deadlines or are overly complex....
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30 seconds to learn UTM structure
Don’t take the definitions for granted. This short video will help you understand how each UTM term really works together....
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How to define channels and offers
Need a good analogy to help explain the difference between channels and offers for your marketing attribution reports?...
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The right way to tokenize a link
There is a right way to use My Tokens for links in order to ensure your clicks are tracked correctly....
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3 Things to do now to improve or implement marketing attribution
Take 2 minutes to learn 3 free things you can do NOW if you are considering adding attribution software next year. These 3 things will also help you improve your marketing reporting in general....
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An A+ in Marketing Analytics Isn’t the Goal
Take a deep dive into marketing attribution and learn the most common mistakes and how to avoid them. Whether you are using Bizible, CalibreMind or another tool, this will help make the sense of the strategy and tactics. ...
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Challenge: You’ve been asked to provide a report of Marketing-Sourced Opportunities.
This short video covers the report of a LinkedIn poll on marketing reporting, specifically focused on how you pull a report of Marketing-Source opportunities....
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Video: UTM Parameters in Marketo
UTM parameters are an essential tool in tracking your marketing efforts. This short video explains how to create and capture UTM parameters in Marketo....
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Quick Guide: UTM Parameters
Have you heard the term UTM and wanted to try them out, but weren’t quite sure where to begin? Are you looking for an easy way to track where your traffic and prospects are coming from? If so, this quick guide is for you....
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