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Checklist for List Uploads
List uploads seem pretty simple at first glance, but they should actually be treated as an advanced maneuver. Any time you are bulk importing information into your database it should be handled with care and precision. This is a checklist of my tried and true steps for list uploads....
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Make Excel Your BFF for Data Clean up
Keep your database clean by cleaning up your data BEFORE you import it into Marketo, your CRM or your marketing automation system....
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Video: Habits are what make the process of attribution worthwhile
If you want to love marketing attribution instead of constantly feeling frustrated, focus more on the process of attribution instead of the outcomes of the reports. The attribution habits you develop will make you far more successful than any specific tool or platform. This is true if you are using ...
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Email is not free - Budget tips for the attention economy
5 tips to spend your audience’s attention wisely....
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Why a B+ has to be Good Enough for Marketing Reports
As marketers, we’ve put ourselves in a bit of a pickle. For years we have talked about earning, and now keeping, ‘a seat seat at the table’ by being able to speak the local language—revenue. We’ve developed and adopted powerful software platforms to amplify our work and measure the efforts...
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Video: If a Tree Grows and You Don't Measure It, Is it still tall?
The other day I went for a run and due to some weird glitch, the MapMyRun app didn’t record the first 2 miles I ran. Since I don’t run as nearly far or as fast as I would like, those “lost” miles felt like a big deal. I mean, if those miles don’t appear on my workout feed, do they still co...
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How Do You Learn Marketo to Get a Marketo Job?
Recently someone reached out to me asking for advice on how to learn Marketo. It’s similar to that age-old question that new grads face: How do you gain experience when all jobs require experience? Marketo adds a much different complication. Due to its robust, customized nature, it’s not a softw...
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2 Minutes to Explain Marketing Technology
Sure you know what Marketing Technology is, but do you really know how it differs from marketing?...
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Video: Marketo Testing Hack Using Gmail
Tired of creating fake email addresses when you test Marketo forms and programs? This 30-second video (with no sound) shows you how you can use your single Gmail address to create unlimited unique leads in Marketo as part of your testing process....
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Best Practices for List Uploads
List uploads seem pretty simple at first glance, but they should actually be treated as an advanced maneuver. This is a checklist of my tried and true steps for list uploads....
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