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Video: How to Gather UTM Data in Marketo
They key to gathering UTM values in Marketo using hidden fields is to understand the mechanics of how the URL was structured and where to put that data.
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Video Podcast: The Do's and Don'ts of Marketing Attribution
Let's dig in to how you can be successful at Marketing Attribution. This podcast episode covers my Do's and Don'ts of marketing report with some great tips on how to actually make attribution work.
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The State of Attribution Infographic
Ever wondered how your organization stacks up when it comes to Attribution? This infographic covers survey responses across a broad set of companies and industries.
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How to track your offline activities
It’s important to understand the difference between tracking online efforts and offline efforts. This short video explains how those two different options impact your attribution reporting.
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