An A+ in Marketing Analytics Isn’t the Goal

Learn one mistake CEOs often make regarding marketing data and why B+ is good enough for your reports in this episode of the Revenue Marketing Report podcast.

This hour long podcast walks you through things to consider when you want to add or improve Marketing Attribution in your tech stack. I talk about common mistakes and how to overcome them, as well as how to wrap your head around marketing attribution.

If you don’t have time to listen, you can check out a short summary of topics that are covered.