The right way to tokenize a link

Program templates combined with My Tokens are an incredibly powerful way to scale your efforts in Marketo. However, there is a CRUCIAL step you must know in order to track any links that you put inside a my token.

Here is what most people do:

If you place the full URL in the token, the link will work correctly but the click won’t show up on your email performance reports or email link reports. There is a simple fix to make sure the links track correctly. Simply structure the token so that the https:// is outside of the token and then exclude it in the token body. Like this:

Check out the full support article that explains it all.